Picking the direction

After reviewing the concept together, we voted for the best direction. The winning direction stood out because it matched our vision and the tone we wanted.

Evolution of the best concept

From concept to print-ready design

Once we voted for the best concept, the limitations of AI became clear. It helped me reach an interesting direction; it looked great, but it was technically unusable. It lacked the resolution for high-quality printing, and AI can’t understand the real production constraints: bleed margins, Pantone limitations, or the vector artwork. It was the perfect blueprint, but definitely not a finished product.

Final result

After one more review round and a few tweaks, the label was print-ready. The result kept the original concept but with the polish and technical consistency mandatory for a real-world product.

Social Media

Not every project needs a full vector rebuild. In the world of social media, sometimes the goal is to use AI for quick tests, short videos, and images to explore ideas fast. Here’s how I used ChatGPT, Sora, and Gemini to move from a rough idea to a finished post.

Videos

The Process: I use AI tools like Gemini or Sora to bring scripts to life. My role is to set the creative direction and make sure that the message matches the script from our copywriter. Next step is for the quality control, where I verify that the AI model handles pronunciation correctly and use Adobe Premiere for final editing, audio adjustments, and subtitling. In most cases, the output needs a bit of editing; that’s where the final polish happens.

Short Caption: A winter village scene in Romania, with an elder offering warm blessings for the year ahead.

Short Caption: A Romanian mother panics when her bills don’t arrive by post, until her son reassures her he already paid them through an app.

Short Caption: There are 3 types of people based on when they pay bills — and an app that works for all of them.

Images

The Process: Sometimes the goal is simply to amplify a message with a visual. I use AI to rapidly generate and iterate on image directions fast, then pick and refine the best option.

Short Caption: Halloween-themed visuals turning real-life bills (RCA, gas, utilities) into playful “monsters.”

Short Caption: Halloween-themed visuals turning real-life bills (RCA, gas, utilities) into playful “monsters.”

Short Caption: Halloween-themed visuals turning real-life bills (RCA, gas, utilities) into playful “monsters.”

Short Caption: Halloween-themed visuals turning real-life bills (RCA, gas, utilities) into playful “monsters.”

Short Caption: Halloween-themed visuals turning real-life bills (RCA, gas, utilities) into playful “monsters.”

Short Caption: Halloween-themed visuals turning real-life bills (RCA, gas, utilities) into playful “monsters.”