Brand Revamp for Gutsiest Brands

In 2023, following GutCheck's acquisition, there was a need to refresh the company's podcast branding to align with the new corporate philosophy. The goal was to create a vibrant and engaging brand identity that reflected the “Breakthrough” concept.

Together with my manager, we developed a new brandbook from scratch. This included designing a fresh logo, creating a dynamic color palette, and introducing new visual elements to give the brand a distinct look. We also created new email templates and social media assets to ensure consistent messaging across all platforms.

Toluna - Social Guideline

The main purpose behind creating an additional guideline exclusively for social media was to ensure clear and consistent communication across all platforms. We established simple rules and created a Canva Brand Kit with all the necessary elements, such as logos, colors, and imagery. Additionally, we designed various Canva templates to help the global team easily use and edit them.

Along with these assets, the team received a comprehensive wiki page on how to use the brand elements. This ensured that every piece of social media content aligned with our brand’s identity.

Creative Freedom

This section showcases a diverse range of digital materials created in line with our newly refreshed company guidelines. It highlights the application of these guidelines across various assets, including social posts, infographics, one-pagers, and eBooks.

Starting with rough text, charts, and numbers on a blank document, we added a touch of creativity to bring the ideas to life. Our goal was to strike a balance between content and visuals, ensuring our message was communicated accurately and creatively.

a group of people standing around a table with a phone
a group of people standing around a table with a phone
a brochure of a brochure of a person with a cell phone
a brochure of a brochure of a person with a cell phone
a phone screen showing a mobile phone screen displaying a mobile phone screen with a blue
a phone screen showing a mobile phone screen displaying a mobile phone screen with a blue
a laptop computer screen showing a website page with a picture of a woman and a
a laptop computer screen showing a website page with a picture of a woman and a

Meet our new UI

Before refreshing the website, we audited the initial design and content across all markets (French, UK, Japan, etc.) to ensure alignment with the original English version. We identified and flagged issues, and once these were addressed, we began exploring ways to improve the site for a better user experience while maintaining a modern and clean aesthetic.

This is an ongoing project, but the new implementation can already be seen on the company’s official website.

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